GA4 OR Universal Analytics(GA3): A complete tour guide for goal setup in GA4

Google Analytics is a powerful tool that helps you to track your web traffic as well as mobile apps traffic through various sources, locations, user behaviors and so on, so it gives you insights of your web or app property. In 2019, Google released its new version called as GA4, with updated UI & UX GA4 has a new way to view the data & traffic.

So, How is GA4 different from UA (the old version of google analytics)? Here we cover all the things related to Google Analytics properties & learn about how to set up goals in the newer version of GA4. Let’s have a look.

How is GA4 different from UA?

You can see many additional features in the previous version of Google Analytics UA (GA3). There are many features that are same, but they are represented in different ways.

• GA3 uses measurement based on the A-B-C (Acquisition-Behavior-Conversion) model, whereas GA4 uses measurement based on events & parameters.
• GA4 provides more accurate data on cross-platform tracking and cross-device insights than GA3 (Universal Analytics).
• GA3 has separate pageviews for mobile-specific properties, whereas GA4 has the same properties for mobile app as well as desktop properties.
• GA4 doesn’t have any analytics for measuring bounce rates. In GA4 you can track engagement by the metric “engagement rate”. These metrics include engaged sessions & engagement rate. 
• GA4 uses statistical estimates for the count of pageviews or session views of your website or mobile app properties, GA3 doesn’t use any statistical estimates for pageviews or session views.
• In a conversion event, UA counts only one conversion for one session for each goal, if the user completes the goal two times, it shows only one conversion. Whereas GA4 counts each and every conversion for a single session, if any user completes the goal twice it shows two conversions.

Now let’s move to set up the goal in the GA4 property.

How to set up goals in the GA4 property?

Here, we are describing setting up goals in the dashboard of the GA4 property.  

Step 1: Set up google analytics property. 

Step 2: Choose a preferred property that you want to set up the goal.

Step 3: Then go to admin from the left bottom.

Step 4: Then select a property & go to the events tab.

Step 5: Click on the “Create Event” button. 

Step 6: Click on the “Create” button.

Step 7: Here you can show a form, you need to fill a small form with parameters. 

(i) First of all you need to add the event name and select from the dropdown menu. We are selecting the “click” event name here.

(ii) Then you need to add parameters from a dropdown menu, we are here selecting “page_location” parameters.

(iii) Now you have to select the operator, we are selecting the “equals” operator here. 

(iv) Then press create a button on the top right-hand corner.

Step 8: You have created a new custom event name “Click”, now you can also add more events from here.

Very Important Point: You have created a new event, but now you need to toggle the “mark as conversion” of your new event from the “events” tab.

Now whenever someone clicks on your triggered page, the page will mark it as a conversion and you will view the result in the conversions (in the reports tab under conversions) page of your google analytics.

That’s it, you will now be able to track your goals. Hope this helps you. Contact us to get more information.

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