WordPress is a great open source platform for building a website. WordPress gives you endless options to make your website user-friendly and attractive. However, the main drawback of WordPress website is it can be very slow in performance and load time.
Website loading slowly is enough to lose your visitors, subscribers or customers. Having fast loading WordPress website increases conversion rate, user experience and after all help in increases your sales and business growth.
A couple of reasons why website speed matters
- According to Akamai, if your website takes more than 3 seconds to load, you could be losing half of your customers.
- According to Google, website speed is included in their ranking algorithm. That means slow loading websites lose rankings which leads to losing visitors, customers and after all your sales and business.
The main question is can a non-technical person improve the WordPress website loading speed?
Here are some easy tips using which even non-technical person can speed up your WordPress website.
Tips to speed up WordPress Website
1Choose the good hosting provider
Choosing a good hosting service boils down to 3 S’s approach.- said Adam Berry, digital director at Wingard Creative
All the 3 “S” are very important for any WordPress Site. Improving the speed of your website is very much dependent on having a website hosted on the good servers and that is being taken care by the good hosting provider.
2 Use Caching Plugin
Adding caching to any website improves the performance dramatically. There are lots of WordPress plugins available in the markets which are as user-friendly as just click and play. Though there are lots of plugins available, two of them leads the market.
Both of the above plugins are almost similar and behaves almost same. You can choose any one of these.
3 Image Optimization
Unoptimized images can increase your website loading time. So, it is better to upload optimized images. There is a WordPress Plugin called WP-SmushIt. This plugin will compress your uploaded images automatically.
You can also upload your images to CDN network to improve the performance of your website. CDN networks are explained in the below topic in this same blog.
4 Database Optimization
Though this task is very easy to be done we do not prefer doing this task until you know how to backup and restore your database and you understand database a little.
Plugins can help us do this task however sometimes if something goes wrong, the backups of the database can save us.
There are 2 good plugins available in the market for Database Optimization.
Installing these plugins and performing the tasks listed by these plugins will easily optimize your database.
5 Keep only necessary Plugins & Themes
Uninstall unnecessary plugins & themes. Also, keep your themes and plugins updated because outdated plugins and themes can be risky sometimes.
6 Use CDN (Content Delivery Network)
CDN keeps your static files (images, videos, JS, CSS etc.) on their servers and serves them from the nearest server to users. This way your website loading time can be improved. There are many CDN services available.
We recommend using CloudFlare which provide CDN as well as security. There is also Cloud Flare WordPress plugin available.
You will surely observe the good difference in the website loading speed after implementing above tips.
There are several tools available to test your website speed performance.
If you are still facing issues with your WordPress website loading speed; hire WordPress developer to increase your website performance.